Build It Right From The Start
For emerging managers and new fund launches
A launch involves hundreds of decisions, often with limited resources and a small team. Some of the most consequential decisions that shape the firm’s long-term success receive too little attention amid the focus on capital raising.
You May Be Here If
- 01You are spinning out of a larger platform or launching a first fund
- 02You’ve spent your career investing, not building or running a business
- 03You have a compelling investment strategy but aren’t sure how to position it to prospective investors
- 04You’re negotiating seed or anchor terms that will shape your firm for years
- 05The team is five people covering the work of twenty
- 06You’re competing with established firms for talent
- 07Systems and processes are still mostly spreadsheets and goodwill
- 08Your launch date is approaching and the infrastructure is still being built
- 09You’re choosing service providers you’ve never worked with for functions you’ve never managed
- 10Everything feels urgent, but you’re not sure where to focus your limited time and resources
The first year
Hundreds of decisions.
A few set the foundation.
From the founder’s chair
Why Bruce
Bruce co-founded Integrity Capital Management in 1997, a $300 million quantitative hedge fund, and served as its Partner, COO, and General Counsel. He later spent two decades helping build King Street from a 13-person firm, single product firm.
He knows what launching feels like from the founder’s chair: raising capital, building a team, and setting terms with no track record to lean on. And he can leverage his network to get you to the right service providers.
- 1997 – 1999 Co-founding Partner, COO, and General Counsel Integrity Capital Management · $300M quantitative hedge fund
- 2003 Joins King Street at 13 people COO and Partner, in its first non-founder partner class
- 2003 – 2024 20+ fund launches Multistrategy credit, private credit, real estate, and CLOs across evergreen, drawdown, and hybrid fund structures
- 2025 Founds BSD Strategic Advisors Launch advisory assignments for new managers and new products